Factory 42 – The Green Planet
Factory 42 put the ‘Green’ in BBC Studios The Green Planet AR Experience with TRACE
4%
of waste went to landfill/incineration
36
physical signs were saved by using digital signage for the event
24.51%
of the carbon footprint could have been reduced if the event were to be repeated, according to TRACE findings
Factory 42 and Superglue have shown that magical tech-led experiences can be brought to the public in remarkable ways whilst minimising the impact to our planet. The Green Planet AR Experience consortium together set a high bar for sustainable event production, whilst juggling innovative new practice and technologies.
Tom Burton, Head of Interactive, BBC Studios
Meet Factory 42
Factory 42 is an immersive and television content production studio that uses cutting-edge advanced imaging technologies to develop unique multi-sensory experiences for visitor destinations, broadcasters, brands and artists.
The goal
Right from the outset the Factory 42 team wanted to ensure that circularity was “built into the DNA” of the project. The team embodied this by making a firm commitment to “avoid waste going to landfill by reusing and recycling” and reviewing each material and purchase for the Green Planet AR Experience through the refuse, redesign, rethink lens.
The solution
Factory 42 measured the impact of The Green Planet AR Experience through TRACE by isla. This gave a complete picture of tCO2e (tonnes of carbon dioxide equivalent) for the event overall including the environmental impact of key areas like Energy Usage and Production.
The conclusion
TRACE revealed that this event would need 836 tree seedlings grown for 10 years to sequester the amount of carbon produced for the event. This enabled Factory 42 to make the connection between the event and its direct impact on the planet.
It was revealed that by combining recommendations made throughout the event’s impact report – compiled by isla and using data from TRACE – it could help Factory 42 reduce this project’s carbon footprint by 24.51% if the event were to be repeated.
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