Driving sustainable experiences: How Jack Morton uses TRACE to transform event design

Global experiential marketing agency Jack Morton has spent the past four years integrating TRACE across its global event portfolio, reimagining how sustainability fits into live experiences. For Jack Morton, TRACE is a proactive design partner, helping teams make informed decisions before structures are built.

Planning with impact in mind

Using TRACE estimations during the planning process enables Jack Morton’s production teams to compare scenarios, explore smarter material choices, and optimise logistics, all while staying aligned with their robust climate action plan. This approach shifts sustainability from compliance to strategy, allowing teams to preemptively reduce environmental impact without compromising the brand experiences.

Case Study: HERE Technologies at CES 2025/26

When designing the HERE Technologies booth at CES 2025/26,, Jack Morton leveraged live TRACE data to evaluate multiple materials and transport emission scenarios before committing to the final design. The analysis revealed opportunities for emissions reductions through localised logistics and more efficient material selection.

The result: A 20% reduction in both carbon footprint and budget, proving that reduced carbon choices can also be smart financial choices.

“One of the biggest myths we challenge with TRACE is that sustainability costs more. In this case, the most climate-positive decisions were also the smartest financial ones.”
— Julien Le Bas, SVP, Global Head of Sustainability, Jack Morton

In this instance, TRACE actively shaped the design strategy that made these reductions possible.

Case Study: Infineon Electronica 2024

At 2024’s Infineon Electronica customer event, Jack Morton applied TRACE to model food, transport, and production scenarios. The data guided a shift to 100% vegetarian and vegan catering, a move that significantly reduced food-related emissions without compromising the guest experience.

Complementing this, the event strategy incorporated electric transport, material reuse, and long-term accessibility improvements, collectively creating what the team confidently describes as a net-zero event outcome.

“TRACE gives us the proof behind the ambition. It turns difficult sustainability conversations into practical, data-led decisions that clients can believe in and commit to.”
— Julien Le Bas,SVP, Global Head of Sustainability, Jack Morton

Beyond Reporting: Building a sustainability-focused culture

For Jack Morton, TRACE has become a catalyst for embedding sustainability at every stage of event design. By equipping teams with actionable, scenario-based insights, TRACE empowers designers and clients alike to make choices that benefit both the planet and the bottom line.